True Sport Member

History of True Sport

In 2001, Canada's Federal-Provincial/Territorial Ministers responsible for sport came together to bring ethics and respectful conduct back into the way Canadians play and compete. They believed that damaging practices-cheating, bullying, violence, aggressive parental behaviour, and even doping-were beginning to undermine the positive impact of community sport in Canada. The first step they took in turning back this negative tide was the signing of what is now known as the London Declaration, an unprecedented affirmation of positive sporting values and principles.

The Canadian Centre for Ethics in Sport conducted a nationwide survey in 2002, which made clear the important role that sport plays in the lives of Canadians, as well as Canadians' strong desire to uphold a model of sport that reflects and teaches positive values like fairness, inclusion, and excellence.

In September of 2003, leading sports officials, sports champions, parents and kids from across Canada came together through a symposium entitled "The Sport We Want." Several strong messages emerged from this gathering. First, that Canadians believe sport has the power to foster community engagement and teach young people important skills and principles. Second, that Canadians believe sport in this country could be doing more to fulfill its potential. Third, that Canadians at many levels of sport-from parents and community coaches to Olympians and other elite competitors-were eager for a national Movement that would engage communities and sports organizations across the country. Nine months later, the True Sport Movement was born.

Today, the True Sport Movement has thousands of members. A growing number of schools, clubs, leagues, teams, and communities across Canada are declaring that "True Sport Lives Here". True Sport is supported by the Federal, Provincial, and Territorial Ministers responsible for sport, recreation and fitness. The True Sport Strategy is coordinated by the True Sport Secretariat and supported by many of Canada's top federal and provincial sports organizations and corporate partners.

Principles for Communities


The Principles for Communities (PDF) » Download

True Sport communities, sport organizations, leagues and schools commit to these Principles for Communities.

Why do the Principles for Communities matter?

Good sport builds strong communities. When people come together through sport, they build friendships, skills, organizations, and even buildings that strengthen the fabric of their whole community. Kids and adults get healthier, and public spaces come alive. Communities that adopt the True Sport Principles for Communities recognize the great benefits that flow from good sport, and agree to work together to promote sport at its best.

Leadership matters. By promoting sport at its best--sport that is fair, excellent, inclusive, and fun --communities seize an opportunity to model positive values to citizens of all ages. When sports facilities are welcoming and safe, people feel good about sharing public space. When the contributions of volunteers, officials, coaches, and organizers are valued, people feel good about sharing their time and talent with their community. When ethical conduct is championed on the field, rink, and court, this reinforces honesty and respect in the classroom, in the workplace, and on the street.

Good sport and good health go hand in hand. The most important responsibility of any community is to promote its members' health and well-being, to help them thrive as individuals and as a collective. Good sport promotes physical health by encouraging active recreation and positive lifestyle choices. It also promotes social health by inviting people to pursue healthy activities together-- fostering a more socially connected community while reinforcing a culture of well-being. Good sport makes people and communities healthier.

Excellence is contagious. When a community achieves great things in sport--whether it sends an athlete to the Olympics or Paralympics, a local team to a provincial or national championship, or a high school hero to the major leagues--everyone feels inspired. Communities across Canada take great pride in their outstanding athletes, especially those whose character matches their accomplishments. One hometown hero inspires the next; when communities promote good sport, they set the stage for excellence and community pride in many fields of endeavour.

For more information please visit www.truesport.com